Landing Page note
In digital marketing, a landing page is a standalone web page, created specifically for the purposes of a marketing or advertising campaign. It’s where a visitor “lands” when they have clicked on a Google AdWords ad or similar.
Landing pages are designed with a single focused objective – known as a Call to Action (CTA).
For paid advertising, you get to choosewhere the link takes your visitors. You could choose to send them to your website’s homepage, or to the preferred option – a standalone landing page created specifically for that ad campaign.
Normally, Landing pages will have fewer links than the other page. Having fewer links on your landing page has been proven to increase conversion rates when it comes to paid advertising, as there are fewer available distractions. Which is why expert marketers doing paid advertising always use a dedicated standalone landing page as the destination of their ad traffic.